a pro-grade violet pigment infused mask that tones, hydrates and softens blonde, highlighted, gray and silver hair. reduces brassiness by 14%*
 
Basic color theory tells us that purple hues cancel out yellow ones because they reside on opposite sides of the color wheel. The same concept applies to the semi-permanent violet pigment in Purple Mask when applied to yellow, brassy hair.
Essentially, Purple Mask deposits a small amount of violet pigment into hair — which counteracts warm, brassy tones to keep blondes bright.