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born in austin. raised in new york.

we keep it real: real products, real results real people, no retouching. just great hair with no filters.

great hair should always start and end with great care. our products are loved by stylists and made with only good stuff.

our story.

our story began in 2011 and more than a decade later, we still have one commitment- making the best hair care at one simple price for you and us– and our plus ones, family, friends and kids. in Austin we say y’all and we mean it. all hair types, all hair needs, there’s a Verb for you.

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